We build and install the systems your business actually runs on — finding work, quoting it, running it, and getting the customer back. Done for you, in weeks, not quarters.
There's no software for you to learn. We build around how your business already runs, connect it to your phone and inbox, and hand you the keys. Most installs go live inside 14 days.
No pitch deck. If none of this fits your business, I'll tell you on the call.
The difference
Same crew. Same trucks. Same phone number. Different back office.
Lead gen & content
Two ways to fill the top of the pipeline: go get the work, and be visible enough that some of it comes to you.
Sales & marketing
Gets a real number in front of the customer while they still care, then keeps talking to them until they book or say no.
Project management
One board for every job — stage, crew, blockers, and what the customer has already been told. Built around your workflow, not somebody else's.
Retention
Turns a finished job into the next one. Reminders go out when customers are actually due, and unpaid invoices chase themselves.
Nobody buys all four at once. We start where you're losing the most and build out from there.
Two weeks, start to finish
You're involved twice: once at the start, once to approve it.
01
Twenty minutes. You tell me how work comes in today and what happens after. I tell you which part of the cycle is leaking, what I'd build first, and what it won't do. Or that none of it fits.
02
I build it around your real pricing, service intervals, service area, and voice. You go run jobs. One check-in around day seven so nothing drifts.
03
You test it, you approve it, it goes live and connected. Thirty days of support included after that, and an ongoing plan if you want changes and monitoring beyond it.
Proof
Unedited screen recordings of the live systems. No mockups, no stock footage.
Local Prospect FinderA week of scored leads, emails already drafted
Photo-to-Quote EstimatorPhoto in, estimate out, start to finish
Repeat Booking EngineA reminder goes out, a booking comes back
Figures on this page are targets drawn from testing and industry benchmarks, not a promise of your results. What any system produces depends on your lead volume, the size and accuracy of your customer list, your pricing, and how fast you answer the phone. No guarantee of any specific outcome is made or implied.
Pick a time
Bring rough numbers: how many quotes you send a month, and roughly how many customers are on your list.
It's a call, not a presentation. No slides.
You tell me how work reaches you now, what happens after it does, and where things fall through. I ask about your pricing, your crew size, and your customer list.
Then I show you the systems that fit — live, running, not screenshots — and tell you what they will and won't do for you. If none of them fit your business, I'll say so and we'll be done in ten minutes instead of twenty.
No, and I'd talk you out of it if you tried.
The cycle is how the pieces fit together, not a package. Almost everybody has one stage leaking worse than the others: no work coming in, quotes going cold, jobs falling through the cracks, or customers never coming back. We fix that one, get it working, and only then look at the next.
Businesses that try to install everything at once end up using none of it.
Either a build plan with a fixed scope, a fixed price, and a start date — or a clear no.
Both are useful. Nobody follows up with you afterward, because I'm the one who builds these and I don't have time to chase people.
Size: under roughly $150k/yr, this isn't a fit yet. Not because you're too small to matter — because these systems make an existing pipe run faster, and if the pipe is empty you'd be paying to speed up nothing. Get lead flow first.
Sweet spot: roughly $250k–$5M/yr, with a real customer list or steady inbound calls.
Trades: cleaning, roofing, plumbing, electrical, HVAC, pest control, lawn and landscaping, pressure washing, restoration, and most home-service work. Commercial contractors specifically for the lead-generation side.
If you're not on that list, ask anyway. The pattern is the same across most service businesses — I'd rather look than guess.
Priced on the call, once we know which system and how much of your business it has to touch. I don't publish numbers because a one-truck cleaning company and a twelve-crew roofing outfit are not the same build, and pretending otherwise would mean overcharging one of them.
What I'll tell you now: most builds are a one-time project fee, not a monthly retainer. Setup covers the build, the install, and thirty days of support, and then you own it.
Two of them carry an ongoing cost, because they keep running every week whether you think about them or not: the prospect finder pays for data and sending, and the content engine pays for what it generates. Everything else is yours outright once it's installed.
These are four-figure projects. If that would hurt right now, don't book — the system has to pay for itself out of work you're currently losing, and if money's tight the math is too thin to be worth your risk.
The system drafts it. You approve it. I build the machine and hand it to you.
I'm not a content agency you rent by the month. That model means somebody who has never held a shingle writes your posts, you stop paying, and everything stops. Instead, the engine gets trained on how you actually talk about your work — your services, your area, your pricing logic, the questions you get asked on every job — and it drafts from that.
Monday morning you get a week of posts and a customer email sitting there. You read them, change what sounds wrong, and send. Five minutes. If something reads like a robot wrote it, tell me and I'll retune it — that's what the support window is for.
No. That's the whole reason to buy it done-for-you.
Estimators live on your website as a link or a button. Reminders send on their own. Prospect lists land in your inbox. The job board is the only piece your crew actually touches, and it's built to look like the way you already talk about jobs.
I am. Connor Ladner, Ironclad Systems, based on the Gulf Coast.
No agency behind this, no account manager, no offshore team. You talk to the person who builds the thing, before and after it's installed. That's why there are only three slots a month — it's a real capacity limit, not a marketing one.
If the system isn't live and doing what we agreed it would do within 14 days of kickoff, you don't owe the balance. Deposit back too.
What I can't guarantee is the business outcome. I can guarantee a working system that finds, quotes, tracks, or reminds. Whether that turns into revenue depends on your list, your pricing, and how you handle what it sends you. Anyone promising a revenue number before they've seen your books is guessing.
Three build slots this month. Twenty minutes to find out which part of your cycle is leaking.
Or email direct: connor@runironclad.com